Rebranding
A Construction
Company
- CLIENT: ASHBRO INTERNATIONAL
- ROLE: BRAND IDENTITY & WEBSITE DESIGN
- Logo design
- Print design
- Environmental design
- Digital & Social design
- Copywriting
- Website
ASHBRO International approached us with the goal of refreshing their brand identity and creating a consistent look and feel across all brand touchpoints. We worked closely with the client to understand their values, goals, and unique selling propositions. Our team also conducted a competitive analysis and market research to identify the key differentiators and opportunities for the brand.
After several brainstorming sessions, we presented our initial concepts to ASHBRO International. We created a modern and versatile logo, with a stylized "A" and bold text creating a bold wordmark. The color palette was chosen to reflect the brand's core values of trust, reliability, and professionalism. We also developed a brand style guide that outlines the brand's visual identity, tone of voice, and messaging guidelines.
ASHBRO
INTERNATIONAL
With the new brand identity in place, we applied it across various touchpoints, including stationery, website, social media, and branded merchandise. The website was redesigned to be more user-friendly and showcase the company's portfolio of projects.
THE
RESULTS
The results of the rebrand have been outstanding. ASHBRO International has received positive feedback from clients and partners, and their new brand identity has helped them stand out in a competitive market. The website traffic and engagement have also increased significantly since the rebrand launch.
How it's
going
Overall, this project was a great success, and we are proud to have helped ASHBRO International elevate their brand and achieve their goals. We look forward to continuing our partnership and supporting them in their future endeavors.
